Creative Uprising

Isn’t it time that the finest, most talented, creative people are able to connect directly with the visionary businesses that need them most?

Isn’t it time that the finest, most talented, creative people are able to connect directly with the visionary businesses that need them most?

Derek spent most of his career as a leading visual effects artist, working in some of the biggest and best companies in the world. But only when he started his own company and devoted himself to truly understanding the business side of creativity, did he realise that most creative people can (and should) run successful businesses.

 

So what is holding them back? Usually, a well-known phenomenon called Imposter Syndrome. Meryl Streep, Chris Martin and Lady Gaga are all self-confessed ‘imposters’. The connection: they are fabulously creative.

Imposter Syndrome is a psychological condition where people doubt their accomplishments. They believe they will get ‘found out’ at any moment. It is surprisingly common amongst the most successful artists, including many talented celebrities.

For many people, imposter syndrome can spur them on to even greater achievements. Creative people use it as a positive force to finesse their art. To iterate, change and improve their product, partly through fear of ‘being found out’. If you are a creative person at the top of their game, you’re probably nodding at this point.

This energy-sapping, almost manic, focus, can leave the artist exhausted, empty and mentally drained. Not the state of mind to contemplate the difficult and seemingly risky task of building your own business.

But the process of growing a successful company is almost identical to executing a demanding creative project. You need to imagine the outcome, take small, carefully-considered steps to get there, then make it even better than you hoped it could be. And the real risk lies in doing nothing.

The world needs truly creative businesses. It needs the purity of thought, agility and dedication that big corporations so often suffocate. As clients’ budgets are squeezed ever more tightly, it is so important that genuine creativity and valuable art are not lost forever in a sea of mediocrity.

It is time for creative people everywhere to step up to the challenge. You have an unimaginable wealth of experience, talent, drive, energy and focus. There has never been a better time to use it to its fullest effect, in your own successful business.

It is time for a Creative Uprising!